Increasing Chimpanzee Guardianship Values to Reduce IWT in Liberia
Key Facts
FUNDING SCHEME Evidence
VALUE £99,931
WHERE Liberia
Summary
Illegal trade of endangered Western Chimpanzees in Liberia is a complex issue driven by poverty, systemic development challenges, and insufficient management of demand (IUCN 2020). PCI Media aims to reduce demand for chimpanzees by fostering guardianship values among urban consumers. Together with local partner LCRP, we will work directly with a coalition of local partners to design an effective Social and Behavior Change Communications strategy that drives the revival and cross-ethnic expansion of existing chimpanzee
guardianship values, ultimately reducing IWT.
Over 600 arrests and more than 500 convictions in wildlife crime since 2017, alongside a decline in ivory trafficking cases and an increase in elephant and rhino populations.
