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Belén is the largest, most important open-market selling wildlife in the Peruvian Amazon and the key point where poached wildlife converged in Iquitos is illegally traded, threatening the survival of species and the wellbeing of the region’s poorest citizens. Using innovative approaches, this project will build the evidence needed to design a behaviour change campaign that reduces illegal wildlife trade in Belén and provide robust national/regional guidance to support sustainable, legal livelihood transitions for low-income communities currently dependent on IWT.