Behaviour change approaches to address belief-based use of vultures
Key Facts
FUNDING SCHEME Evidence
VALUE £100,000
WHERE Senegal, Guinea-Bissau, Gambia
Summary
Hooded Vultures are globally Critically Endangered. The leading cause in West Africa is illegal trade for belief-based use. This project aims to reduce demand from traditional healers (suppliers) and consumers (customers) by building the evidence base on the drivers and influencers behind this market and applying this to pilot social marketing campaigns in Senegal, The Gambia and Guinea Bissau, through instilling national pride in vultures and engaging healers in identifying non-animal alternatives. Lessons learned will inform
national and regional scale-up.
Over 600 arrests and more than 500 convictions in wildlife crime since 2017, alongside a decline in ivory trafficking cases and an increase in elephant and rhino populations.
