This project will activate the Chinese public to engage in anti-ivory campaigns, including calling on the Chinese government to take action to significantly undermine the current demand for ivory. As a result, this project will interrupt a key driver of elephant poaching in Africa, reduce the number of elephants killed, and mitigate the negative impacts of poaching on low income source countries.
Over 600 arrests and more than 500 convictions in wildlife crime since 2017, alongside a decline in ivory trafficking cases and an increase in elephant and rhino populations.
