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Trafficking of marine turtle products to meet non-subsistence domestic urban and international demand is the most immediate threat to marine turtles in Nicaragua. This project aims to reduce national and international consumer demand for marine turtle eggs and shell in Nicaragua, and reduce the incentive for the poaching of Hawksbill, Leatherback and Olive Ridley turtle eggs and shell. Complementing a successful programme of community-led nesting beach protection and sustainable livelihood development, it will deliver a critical missing component of the response to trade-driven poaching.