Demand reduction behavior change in illegal Venezuelan threatened bird markets
Key Facts
FUNDING SCHEME Main
VALUE £200,505
WHERE Venezuela
Summary
Effective behavior change campaigns in South American countries are limited by heterogeneous quality in design schemes and language barriers that impede the adoption of existing best practices. We propose to increase the adoption of best practices for such campaigns and their taxonomic and geographic reach by: 1) implementing theory and evidence-based campaigns for two Venezuelan threatened bird species, with contrasting illegal trade dynamics, and 2) generating tools and guides to design and monitor
campaigns adapted to regional conditions and language.
Over 600 arrests and more than 500 convictions in wildlife crime since 2017, alongside a decline in ivory trafficking cases and an increase in elephant and rhino populations.
