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Panthera forms deep, integrative partnerships with communities who utilise wild cat skins as traditional regalia. Together, we facilitate the transition from authentic to synthetic wild cat skin garments (known as Heritage Furs) used in culturo-religious ceremonies. Thus far, we have formed successful partnerships with the Shembe Church and Lozi communities. We propose to develop women-led tailoring enterprises at key sites across both communities to trial the use of a profitable business model to simultaneously reduce poverty and illegal wildlife trade.