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The project aims to reduce poaching and supply/demand for jaguar parts while strengthening livelihoods of marginalised communities from the Manuripi-Santa Rosa Corridor(MSRC) in the Bolivian Amazon. The project addresses key drivers of jaguar IWT by: 1) changing attitudes/behaviours/social norms towards jaguars through social marketing and behaviour change campaigns; 2) strengthening livelihoods by reducing economic losses, food vulnerability from reduced jaguar conflict and coexistence incentives; 3) improving multi-institutional governance, coordination, and preparedness to address conflict and IWT.