Reducing rhino horn demand through behaviour change in Vietnam
Key Facts
FUNDING SCHEME Main
VALUE £289,075
WHERE Vietnam
Summary
By May 2016, demand for rhino horn reduced by 25% in two consumer groups in Vietnam thorugh evidence-based behaviour-change, demonstrating best practice, for replication and contributing to rhino conservation.
Over 600 arrests and more than 500 convictions in wildlife crime since 2017, alongside a decline in ivory trafficking cases and an increase in elephant and rhino populations.
